* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2027 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2027 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2027 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2027 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
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Modern look. Dynamic feel. Limitless possibilities.
DESIGN
Sleek and stunning from all angles.
Available 19-in. Aluminum Alloy Wheels
All-black accents add to the allure of Prius.
PERFORMANCE
Equipped to handle the essentials.
With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking, for a drive that’s all-around confident.
Prius features a powerful hybrid engine: Underneath the hood is a fifth-generation Toyota Hybrid System with 196 net combined horsepower on AWD models, resulting in an impressive 0-60 mph of 7.0 seconds 2 for AWD models.
TECHNOLOGY
Delight in your driving.
Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more driving confidence. You’ll find yourself enjoying all the benefits of what Prius can do for you.
All prices excludes tax, tag, title and registration. Dealer documentation fee of $899 is included. Photo for illustration purposes only
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1Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,295 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,595 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,595 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ, bZ Woodland, C-HR), $1,595 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,745 for Midsize Pickup (Tacoma, Tacoma HV), $2,195 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.
2Performance figures are for comparison only and were obtained with prototype vehicles by professional drivers.
2025 Toyota Camry
Camry Lease: Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2025 Camry 2WD 4Dr. Sedan LE Hybrid CVT Model 2559 with Total SRP of $29,835. $3,598 Due At Signing includes $2,604 customer down payment, first month's payment of $299, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2025. See your participating Toyota dealer for details. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included. Camry APR: 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2025. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included.
2024 Toyota Tacoma
2024 Tacoma: 1.99% APR for 36 monthly payments of $28.64 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2025. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included. 2025 Tacoma: 2.99% APR for 36 monthly payments of $29.08 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2025. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included.
2025 Toyota RAV4
RAV4: 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2025. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included.
2025 Toyota Tundra
Must take retail delivery from dealer's stock and terms subject to vehicle availability. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2025. Excludes tax, tag, title and registration. Dealer documentation fee of $799 is not included.